Advertising and Society: An Introduction

Main
Business & Economics - Sales & Marketing
Advertising and Society: An...

Advertising and Society: An Introduction

Name: Advertising and Society: An Introduction
ISBN: 9780470673096

Carol J. Pardun

0 / 0

0 comments

Bạn thích cuốn sách này tới mức nào?

Chất lượng của file scan thế nào?

Xin download sách để đánh giá chất lượng sách

Chất lượng của file tải xuống thế nào?

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented
Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2013

In lần thứ:

Nhà xuát bản:

Wiley-Blackwell

Ngôn ngữ:

english

Trang:

312

ISBN 10: