Promotional Cultures: The Rise and Spread of Advertising,...

Main
Business & Economics - Sales & Marketing
Promotional Cultures: The Rise and...

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Aeron Davis

0 / 0

Bạn thích cuốn sách này tới mức nào?

Chất lượng của file scan thế nào?

Xin download sách để đánh giá chất lượng sách

Chất lượng của file tải xuống thế nào?

Thể loại:

Business & Economics - Sales & Marketing

Năm:

2013

Nhà xuát bản:

Polity

Ngôn ngữ:

english

Trang:

260

ISBN 10:

0745639836

ISBN 13:

9780745639833

File:

PDF, 1.19 MB

IPFS:

,

english, 2013

Tải vè (pdf, 1.19 MB)

Hoàn thành chuyển đổi thành trong

Chuyển đổi thành không thành công

Có thể bạn quan tâm

Kevin Moloney — RETHINKING PUBLIC RELATIONS: PR PROPAGANDA AND DEMOCRACY

Celia Lury — Brands: The Logos of the Global Economy

Aeron Davis — The Mediation of Power

Joseph Turow — The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

Alice E. Marwick — Status Update: Celebrity, Publicity, and Branding in the Social Media Age

public relations Ronald D. Smith — Strategic planning for public relations

Patricia Swann — Cases in Public Relations Management: The Rise of Social Media and Activism

Lee Edwards, Caroline E. M. Hodges — Public Relations, Society & Culture: Theoretical and Empirical Explorations

Carol J. Pardun — Advertising and Society: An Introduction

William Dinan, David Miller — A Century of Spin: How Public Relations Became the Cutting Edge of Corporate Power

Russell Lawson — The PR Buzz Factor: How Using Public Relations Can Boost Your Business

Dr. Robert L. Heath — Encyclopedia of Public Relations

Tom Bivins — Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations

Simon Collister, Sarah Roberts-Bowman — Visual Public Relations

Roberta Sassatelli — Consumer Culture: History, Theory and Politics

Vincent Miller — Understanding Digital Culture

Liz Moor — The Rise of Brands

Aeron Davis — The Death of Public Knowledge?: How Free Markets Destroy the General Intellect

Olan Forker — Commodity Advertising

Paul du Gay, Michael Pryke — Cultural Economy: Cultural Analysis and Commercial Life (Culture, Representation and Identity series)

Gillian Doyle — Understanding Media Economics

Aeron Davis — The Mediation of Power: A Critical Introduction

Jon Cope;Dennis Maloney; — Fashion Promotion in Practice

Mark Deuze & Mirjam Prenger (Editors) — Making Media

Adrian Athique; Vidbodh Parthasarathi; S. V. Srinivas — Media Dynamics in South Asia (2-volume set): Vol. I: Industrial Dynamics and Cultural Adaptation Vol. II: Market Dynamics and Social Transactions

Adrian Athique, Vibodh Parthasarathi, S. V. Srinivas — Indian Media Economy: Vol I - Industrial Dynamics and Cultural Adaptation; Vol II - Market Dynamics and Social Transacti

Detlev Zwick, Julien Cayla — Inside Marketing: Practices, Ideologies, Devices

Jens Beckert, Patrik Aspers — The Worth of Goods: Valuation and Pricing in the Economy

Kevin Moloney — Rethinking Public Relations: The Spin and the Substance (Routledge Advances in Management and Business Studies)

Ernest Cashmore — Celebrity/culture

Grete Rusten, John Bryson — Industrial Design, Competition and Globalization

Liz Hill — Foundation Marketing (Modular Texts In Business & Economics)

Emily West, Matthew P. McAllister — The Routledge Companion to Advertising and Promotional Culture

José M. Álvarez-Monzoncillo — The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Lisa Ann Richey; Stefano Ponte — New Actors and Alliances in Development

Ellis Cashmore — Celebrity Culture (Key Ideas)

Alan B. Albarran — The Media Economy

Olga Mitterfellner — Fashion Marketing and Communication

Mukti Khaire — Culture and Commerce: The Value of Entrepreneurship in Creative Industries

Brian Moeran — Creative and Cultural Industries in East Asia

Từ khóa thường sử dụng nhất